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What Is the Most Viewed TikTok of All Time? The 7 Things Viral Videos Have in Common

Posted on 29th Mar, 2026.

TL;DR (The Short Version)

The most viewed TikTok ever is the broomstick illusion by Zach King.
By studying the most viewed TikToks, you can better understand how to go viral yourself.
The most viewed TikToks all have a strong hook, are highly rewatchable, and are made to be shared.
Read on for more tips on going viral, with inspiration from the pros!

TikTok is huge right now, but some creators in particular are killing the game, pulling in millions of views. By looking at the most viewed videos on TikTok, we can understand what performs well, and how to take these tips and tricks into our own content.

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The Most Viewed TikToks Ever

As of now, the most viewed TikTok video of all time is Zach King’s famous “magic ride” illusion, where he appears to fly on a broomstick before revealing the trick. The video has surpassed 2 billion views, cementing its place at the top.

However, it’s far from the only TikTok to achieve staggering numbers. Here are some of the other most viewed videos on the platform:

Zach King (again) with another illusion-based clip involving a glass reflection trick, also reaching well over a billion views
Bella Poarch’s iconic lip-sync to M to the B, one of the most liked and widely recognised TikToks ever
James Charles with a high-energy holiday transition video that quickly went viral
Franek Bielak’s looping, oddly satisfying clip featuring simple motion and visual repetition
Various hyper-satisfying content videos (such as paint mixing or kinetic sand cutting), often created by anonymous or lesser-known creators, many of which have crossed the billion-view mark.

What’s striking is how varied these videos are, from magic tricks to lip-syncing to abstract visual satisfaction. And yet, despite their differences, they share a surprising number of underlying traits. By exploring them, we can better understand how to make content that appeals to a wide audience.

1. Immediate Hook Within the First Seconds

Attention spans on TikTok are notoriously short. Users scroll rapidly, often deciding within one or two seconds whether to keep watching. The most viewed videos waste no time; they grab your attention instantly with a strong hook.

Zach King’s viral video, for example, begins with a visually intriguing setup that makes you curious straight away. There’s no long introduction or explanation. Instead, it drops you directly into the action, compelling you to watch through to the end.

2. Simplicity and Clarity

Interestingly, viral TikToks are rarely complicated. The most successful videos are incredibly easy to understand, even without sound - especially since so many users scroll TikTok on silent mode.

This simplicity allows them to transcend language barriers and appeal to a global audience. Anyone, anywhere, can watch and “get it” instantly. Complex narratives or overly niche references tend to limit reach, whereas universal concepts, such as humour, surprise, satisfaction, travel much further.

3. High Rewatch Value

One of the biggest drivers of TikTok virality is rewatching. When viewers watch a video multiple times, it signals to the algorithm that the content is highly engaging.

Videos like illusions, transformations, or satisfying sequences often benefit from this. People replay them to figure out how they work or simply to enjoy the experience again. Ask yourself: would someone watch this twice? If the answer is yes, you’re already ahead.

4. Strong Visual Appeal

TikTok is, above all, a visual platform. The most viewed videos tend to be visually striking, whether that’s through clever editing, bold colours, or unusual perspectives.

This doesn’t necessarily mean high production value, and you can definitely get away with filming on your phone rather than a camera and not being a professional editor. Many viral clips are filmed on a phone with minimal equipment. What matters is that they look interesting. A well-framed shot or a clever visual trick can outperform expensive but uninspired content.

5. The Element of Surprise

Virality often hinges on the unexpected. The best TikToks subvert your expectations in some way, delivering a twist that makes you go, “Wait, what?”, especially when paired with a strong hook and a subsequent twist.

Zach King’s video is a perfect example. It sets up one expectation (a person flying on a broomstick) and then flips it, revealing the illusion. That moment of surprise is what sticks in viewers’ minds and prompts shares.

6. Shareability

While views are crucial, shares not only boost you in the algorithm, but also help your message spread far and wide. From sending a clip to a friend to reposting it on another platform, shareability is crucial.

Content that evokes a strong reaction is more likely to be shared, whether that's laughter, amazement, relatability, or curiosity. If a video makes someone think, “I need to show this to someone,” it has viral potential.

7. Emotional Connection

Even in a platform dominated by quick entertainment, emotion plays a powerful role. Videos that make people feel something (that could be joy, nostalgia, or even mild shock) are more likely to resonate.

This doesn’t mean every viral video is deeply emotional, but even light-hearted clips often tap into a shared human experience. That connection helps them spread organically.

Frequently Asked Questions

What’s the most watched TikTok of all time?

The most viewed TikTok of all time is Zach King’s “magic ride” illusion video. In the clip, he appears to fly on a broomstick before revealing a clever visual trick. It has amassed over 2 billion views, making it the most watched video on the platform by a significant margin. Its success highlights how powerful simple, visually intriguing content can be when executed well, as well as the power of subverting expectations.

What happens when you hit 100,000 views on TikTok?

Reaching 100,000 views on TikTok is a strong signal that your content is performing well, but there isn’t a specific “milestone reward” triggered at that exact number. Instead, a few important things tend to happen behind the scenes.

For one, TikTok’s algorithm is more likely to continue pushing your video to wider audiences if it performs well at earlier stages. Hitting 100K views usually means your video has passed several testing phases.

Plus, with higher reach comes more likes, comments, shares, and follows, particularly if your content resonates with viewers, which in turn leads to even more engagement!

In short, 100,000 views is less of a finish line and more of a sign that your video has strong viral potential, especially if people are watching it to the end, rewatching it, and sharing it with others. It might continue to grow past the 100k mark quickly.